Case study
Softdrobe
The mobile-first frontend for a men's wardrobe styling service.
- Client
- Softdrobe
- Period
- 2022
- Focus
- Fashion · Men's styling startup
- mobile traffic
- +18%
- usability score
- +15%
01The problem
A styling service sells on taste and trust. The site has to feel like the brand, explain the service quickly and work just as well on a phone as on a laptop.
02My role
Frontend Engineer. I built the frontend and the progressive web app, and integrated them with the backend APIs.
03Approach
- Designs turned into responsive, usable interfaces.
- Mobile optimisation across the site, so pages respond quickly on phones.
- A progressive web app (PWA), so the site installs and loads like an app.
- API integration with the backend team.
04Impact
- Mobile traffic grew by 18%.
- The usability score rose by 15%, measured with feedback tools.
05Stack
- Responsive design
More screens
On a phone